There’s been a metamorphosis in the digital landscape. Just 10 years ago, websites were offering media and content like a buffet and now the focus has shifted to become faster and leaner. With this change, performance metrics have also taken center stage.
Today, eCommerce websites and online publishers are competitive. Online shoppers and content consumers expected nothing short of perfect user experience (UX). If there’s a deal on how quickly your pages load, it can lead to the visitor opting out of using your website altogether.
With an average person’s attention span continuing to shrink, it’s imperative to take action and make sure your website can meet their high demands.
If you want to ensure you are meeting your customer’s needs, measure the metrics listed here.
1. Page Load Time
How quickly your website pages load is a key metric of web performance monitoring. Everything is about speed today. Even just a few extra milliseconds result in the loss of revenue and profits.
The page load time refers to the amount of time it takes to load your content on a webpage after the user clicks on a link or after they have typed in a web address. Today, over 47 percent of consumers expect for a web page to load in under two seconds.
2. Time to Title
The amount of time between when a visitor requests your website and when the title of your site shows up in the browser is called the “Time to Title.” Being able to see the title helps a user know the website is legitimate. This makes the person more likely to wait for the entire page to load.
3. Start Render Time
The initial point in time that an element is seen on the screen, even prior to the page content loading, is the Start Render Time. In fact, it may be something as simple and basic as your website’s background color. The importance lies in the fact that it’s the first sign that there’s something happening on the website.
4. Your Bounce Rate
The bounce rate measures the percentage of your site visitors who leave after they view just a single page. A higher bounce rate means that visitors are arriving at your site, but that the slower than average page speeds are damaging the user experience. Other things that may cause the bounce rate to increase include a lackluster page design or poor content.
5. Time to Interact
The time to interact is the time between when a user request is made and the moment that links can be clicked on when it is possible to type in the text fields, scroll the page, or to perform actions on the page. Some elements like the trackers and scripts may continue to load during this Time to Interact period.
6. Requests Per Second
The requests per second are another key performance metric that let you know how many actions are going to the target server each second. Requests are considered any interaction with page resources – database queries, multimedia files, images, HTML pages, etc.
7. Exit Pages
For some websites, visitors need to travel past the landing or home page to convert. If you want to find a way to improve conversions, you need to know what page your visitors are exiting on. By identifying the exit pages, you can understand where a visitor is having challenges that keep them from completing the conversion.
8. Interactions Per Visit
If visitors don’t tend to be converting on their initial visit to a page, it’s important to figure out why and what actions they take while on the site. Each time someone visits a new page, spends time looking at content, or comments on a blog, it’s considered an interaction that can help website owners better understand the behavior of their visitors.
The more you understand how and why visitors are interacting with your site, the better changes and adjustments you can make to improve overall conversion rates. Make sure to measure this metric to have access to this important and insightful information.
9. Traffic Sources
Looking at your traffic sources can help you figure out where your traffic actually comes from. This metric is extremely important, especially if you have made a significant investment in advertising and marketing.
10. Total Sessions or Visits
You need to know how many people are coming to your site total. This is true regardless of if they enter through the home page, landing page, or a blog post. When you know how many people are visiting every page, you will have a big picture understanding of if your campaigns are working and if they are effectively driving more traffic to our website.
11. Cost Per Conversion
This is a metric that is often overlooked but is extremely important. It helps you understand how much you are paying for each one of your conversions. Even if you have very high conversion rates, if the cost is high, you may find the profit you are making isn’t favorable.
Measuring the Right Metrics Makes a Difference
When you take the time to measure the right metrics for your website, you can provide a better user experience and ensure the desired results for your website are achieved. The metrics here are a great jumping-off point, but there are many others that you can add, as well.
In the end, not only will you need to focus on the look of your website, you need to make sure it is fast as well. Investing in a solid VPS hosting service is a great way to ensure your site performs at peak efficiency.