Landing pages are designed to fulfill the most important task for any business. They are all about increasing conversions. The secondary objective is to generate some minor leads that can further boost the process of buying. If a landing page does not carry out these two tasks, it is failing.
Unfortunately, the poorly designed landing page forms are the biggest barriers on the way to increase conversions. If you get to know what creating high-converting forms really means, you will be surprised with the continuous conversion uplift. To help you master the landing page form design at full, we have prepared the following tips.
Tip 1. Secondary conversions work better with short forms.
Most studies in the field of e-commerce have shown that short forms are more user-friendly, especially if they need to take some simple action. For example, if they want to start a free trial, the CTA should be as convenient as possible. Prolonged inquiries are rather distracting as well as the need for further searches.
Tip 2. Primary conversions require longer forms.
Those users who know and appreciate your products and services are willing to provide more information to make your site high-converting. For example, if they want to use a full version of some application and need to pay for it, they will readily provide some more payment or identification details if needed. So, long forms are applicable for primary conversions and they work perfectly well. You can also apply to writing services reviews sites like Best Writers Online for help in creating a perfect landing page form.
Tip 3. CTA buttons work perfectly when the page is not overloaded with them.
Do not start your landing page with a CTA button. Avoid overloading the page with call-to-action options of any kind. Let your clients have a thorough look at it first and decide whether they need the product and why. Make them sure that it is only up to them to take action or change their minds.
Tip 4. The efficient tool for form analytics is always appropriate.
Many form analytics tools can be built-up into your landing page. They are the most efficient way to get to know how well your landing page is performing. The most popular instrument is Google Analytics. With it, you can see how many people have entered the page and how many of them have failed or refused to complete the blanks. However, if you want to know why they gave up, use a more detailed analytics tool that can show you why potential customers were having problems and what you need to do to fix these issues for creating high-converting forms.
Tip 5. An essential part of any landing page form design is the number of fields to fill out in it.
If you feel that some fields are not necessary, you can remove them. However, a thorough investigation is needed before any removal. For example, users may experience some problems with a certain part of the form and you understand that this field is important for your conversions. Think about redesigning the blank rather than about removing some items from it. Sometimes, it works well when you just reword the instructions and statements or switch to another format.
Tip 6. ‘I want to do it’ is the best motivation for CTAs.
Before creating an easy and user-friendly CTA template, ask yourself a question – ‘what do I really want to do?’ The answer will turn out to be the best solution for the CTA. For example, you are thinking about starting some consulting business online and you have got stuck at creating your landing page. What information would you like to get? Of course, you will want to learn how to build your high-converting landing page quickly and efficiently. Other clients may also strive for that. So, if you write ‘Build a Landing Page Effectively for More Conversions’, that will be the best variant for your further CTA knob – ‘Explore how to do it now’.
Tip 7. Consider mobile design as your priority.
Since most users nowadays prefer to be mobile, your first task is to create a landing page form for mobile devices. To do that correctly, use the appropriate HTML5 format for keyboard popping up that makes typing such information as phone numbers or email addresses easier and more convenient. Try to make use of such mobile characteristics as geo-location or cameras. For instance, you can ask your clients to upload the photo of their ID card instead of typing all the necessary information manually.
Tip 8. The use of contrasting colors may increase the page attractiveness.
Very often, users feel confused about the landing page forms because it is very difficult to navigate such pages. There is a lot of information on them and the tabs are located randomly. Moreover, they are of the same or similar colors. That provides a considerable distraction from the most important elements. To reduce it, use contrasting colors. For example, blue and white color contrast is not the most effective option while using red and white can perform its function very well. Contrast is especially important for mobile versions. People may look through your landing page being outside or in poor light, so low-contrast versions will become rather difficult to use.
Tip 9. Little typing accounts for better results.
Optimize your landing page form to become more high-converting by reducing the need for typing. Look for the information from writing services reviews sites like Online Writers Rating to choose some author who can help you in creating blanks that do not make clients write so much. Use touch elements, for example, sliders or image buttons to make the process of filling out the blanks more convenient and less time-consuming. Once again, this tip is very important for mobile versions. Such verification procedures as retyping information, passwords, or email addresses should be completely avoided. Install the auto-fill for the browser. It helps avoid the need to retype all the provided information over and over again.
Tip 10. Form validation is important to prevent hackers’ attacks and malicious programs.
Validation is important, of course, to block all the ill-natured attempts to attack your landing page. However, it should not be too complicated for your customers, either. Monitor whether it is easy for the clients to fill out the form and validate their information. The biggest part of the validation process should be invisible for users. So, simplify this procedure as much as possible. For instance, do not impose the need to fill in the country’s code instead of just ‘0’ in their phone numbers. Consider that the purpose of validation is not distracting clients but just helping them to feel safe and secure while using your services.
Tip 11. Be sure to direct users to the correct destination.
The lack of correct destinations for users to move further from the landing page is one of the most common mistakes. In this case, users are not sure whether they should stay on that very page or move on somewhere. They get lost and upset easily. So, the strategy is needed to show potential clients their next steps. Get started with some demonstration modes and then direct them to the further conversions.
Start with Better Landing Page Form Designs Immediately
Following all the tips mentioned above, you can increase your landing page conversions to attract new customers by creating high-converting forms. You can check whether your landing page corresponds to these requirements and try to fix the issues or just use the ready-made templates to make the designing process less time-consuming.
Ana Mayer is a freelance writer who is a qualified specialist in the field of digital marketing.
She writes for different news portals and thematic blogs that helps her stay at the heart of
the programming and technology news. Such work gives her the opportunity to write articles
on the most relevant topics of today.