E-commerce Entrepreneurs need to keep themselves constantly updated and inspired for inspiration is the fuel that drives creativity in the cut-throat world of e-commerce business. A single idea worth sharing can change someone’s whole perspective and when that someone is a leader and an entrepreneur in the line of retail and e-commerce business or a remarkable start-up, that single idea can lead to a domino effect on the world and change lives. To inspire you early in the new year, we have gathered the Seven Remarkable Ted Talks for E-commerce Entrepreneurs & Business Owners.
Steven Johnson’s Ted Talks and books talk about ideas and their birth. It is not the Eureka moments themselves but several interactions between mutually intellectual minds in some specific environments which eventually lead to great ideas. Every entrepreneur whether in e-commerce or retail store, need to first get the basics covered about where the good ideas come from and how to spread these great ideas once you have got them!
In business, once you get an idea, the real questions start coming into picture. How to convert it into a reality and spread it. The production and distribution of it all. Marketing Guru Seth Godin talks how being safe is risky and the key to standing out is being remarkable! He gives multiple examples throughout his talks on how great ideas spread. It is all about whether the idea is remarkable. He says how bizarre, bad or out the box crazy ideas tend to work when they spread. When you market to the small number of people obsessed with your product, they will go and tell hundreds of others.
Sheena Iyengar talks on the growing competition in the business market and what it means for brands and consumers. When a consumer is loaded with thousands of options, she tells an entrepreneurs and business owners exactly where and how to stand out to the customer and explains the choosing option from the consumer perspective and how it can be simplified by the e-commerce businesses.
Change in a product or service does not always have to be real, it can also be a change in the perception towards the product which can make or break it. Rory Sutherland talks about examples of great advertising and marketing cases where businesses made a huge difference by simply changing their marketing strategy without changing the product itself.
As an e-commerce business owner, design of your products and services is extremely important. Giant Websites take months to make the even minute changes to their designs proving how extremely important role designs and visuals play in the mind of a consumer. Margaret Gould Stewart talks about her experience with designing for platforms like Facebook and YouTube.
Jason Fried blames the two M’s, managers and meetings at the office which is why he says work doesn’t happen at work. This Ted Talk speaks about how people waste lot of time at work due to interruptions by meetings and managers and how entrepreneurs can improve this.
The last but not the least, the Ted Talk by Simon Sinek on how leaders can be inspiration to their employees and drive action. This talk will inspire and remind you on how to continue being a great leader that can lead your enterprise to the next step this year.
We hope that you find these Ted Talks helpful and inspiring to get you ready and pumped for the year ahead. Are there any other Ted Talks that you have found useful which will help other e-commerce entrepreneurs on their journey, then share them below in the comments and let us know if you have heard any of these Ted Talks before.
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