Are you looking for an Email marketing tool ? Not sure which E-Mail marketing tool you should be using ?
E-mail marketing is the priority of most businesses and it is rightfully so. Social media may have taken over the marketing domain but dont be fooled. E-Mail marketing is still reliable and effective, IF USED THE RIGHT WAY.
Marketers today may not consider E-Mail marketing to be very effective or ‘cool’, but it has proven itself time and again to be an effective method of communication.
There are many E-Mail marketing tools out there and you may be confused as to which tool you should be using. The key to nailing E-Mail marketing and to grow as a business is to choose the tool that’s the ‘best tool for you’ and not the ‘best tool’.
There are various tools out there and each tool has unique features which may benefit your business.
Here are some of the best tools that our team has used over the past few years.
MailChimp is one of the most popular email marketing tool. It offers cheap plans for small businesses but can also handle email marketing for bigger organizations. Also, users are provided with advanced analytics which can help you enhance your business.
MailChimp also provides various other tools that help you connect with prospective customers effectively thereby increasing your chances of converting them to users.
MailChimp allsows you to create, execute, analyze and manage email and ad campaigns. You can also generate reports, manage subscribers, track campaigns and emails.
Besides that users also have access to view click-through and success rates.
MailChip not only has a wide variety of templates, but also allows you to create custom templates.
Their low-priced plans can help start-ups and small businesses to effectively use email marketing to enhance their business.
⦁ Advanced analytics
⦁ Mobile apps
⦁ Ad campaigns on social media
⦁ Campaign building assistant
There are 3 categories namely,
New Business Plan- FOREVER FREE
Growing Business Plan – $10/month (taxes may apply)
Pro Marketer plan – $199/month(taxes may apply)
TO KNOW MORE
The next tool that we are going to look at is campaign monitor. Campaign monitor is an email marketing app that can be used to quickly and easily design messages to connect with customers effectively.
Campaign monitors, email builder has the drag and drop feature that allows you to create personalize emails with ease. The software is easy to use and comes with optimization tools which helps you track the effectiveness of the email marketing campaign.
The software also allows the automation of campaigns. The automated campaigns can run effectively in the background. All you have to do is set the campaign up and import you customer information. The rest is done automatically by Campaign monitor
⦁ Designgood looking and effective emails
⦁ Send personalized content to subscribers/customers
⦁ Email marketing campaign automation
⦁ Optimization tools that help you track effectiveness of the campaign
Campaign monitor charges you based on the number of users you are sending emails to.
They have three plans
The next tool that we are going to explore is SendGrid.
SendGrid is another powerful email marketing tool. They provide a free signup, 40000 free emails per month, an easy 5-minute setup. Because their plans are generously priced it is suitable for small businesses and also large organizations.
SendGrid offers a lot of modification tools that help businesses communicate with customers. Besides that, the analytics provided by SendGrid is one of the best and helps you create IPS device, geographic summaries and email success reports.
⦁ Security and monitoring
⦁ Customer support
⦁ Transcational email management
⦁ Integraton with mailbox providers
⦁ Email template engine
⦁ ISP mnitoring
⦁ Unsubscribe tracking
SendGrid has 4 plans
⦁ Free – 40000 emails for your first 30 days , then send 100/day, forever
⦁ Essentials – Ideal for teams sending up to 100,000 mails/month. Starting at $9.95/month
⦁ Pro – Ideal for businesses sending up t0 1.5 million mails/month. Starting at $79.95/month
⦁ Premier – Idead for businesses sending more than 1.5 mails/mo . Custom pricing
The next tool is drip.
Drip is another powerful email marketing tool for eCommerce, bloggers and marketers. It is one of the most beginner friendly service in the market. So if you are new to email marketing choosing drip would be a sensible choice.
Drip has integration addons for all popular website builders including WordPress. Drip has intelligent marketing automation tools, smart segmentation of emails, and many other amazing features that help you connect with your customers.
Drip also has good customer support features which include live chat cupport, Webinars, automation training, free guides and detailed documentation.
⦁ Native integration
⦁ Marketing automation
⦁ Analytics and reporting
Drip has 4 plans (unlimited emails for all plans) namely,
⦁ Starter – 0-100 subscribers . FREE
⦁ Basic – 101-2,500 subscribers. $41/month
⦁ Pro – 2,501-5,000 subscribers. $83/month
⦁ Enterprise – 5,001 + subscribers/month. Custom pricing.
Drip has 2 billing options.
⦁ Billed anually
⦁ Billed monthly
Constant Contact helps you grow your business with powerful email marketing. This tool allows you to easily manage your email lists, contacts, email templates etc.
Constant Contact vies you access to easy tracking and reporting, built-in social media sharing tools, image library and 1Gb of storage for your files. They offer unmatched support in the form of live chats, email, community support and documentation. They also offer seminars and online trainings
⦁ Live tracking
⦁ Drive engagement
⦁ Engaging templates
⦁ Contact management
⦁ Free apps for toolkit
These are the 2 plans that Constant Contact provide