Whatsapp has become the primary mode of communication that has now creeped into office communication channels as well. Meeting requests, groups spanning across various teams, support tickets being raised and even multi-company groups to collaborate and work together -all this on Whatsapp. With Whatsapp for Business launch, it’s clear to take over as the easiest and most affordable way to reach target customers. The future is going to be all about Whatsapp marketing. Whatsapp has been handpicking the partners to launch their Whatsapp for Business APIs. But has opened up the app for everyone to use.
Several businesses are built around the bulk communication model. The best approach would be to wait until Whatsapp opens up the doors of API access to everyone. But there are services that are being used by reputed companies that do bulk Whatsapp. We thought we’ll list them out over here, having tried some of them ourselves.
Let’s you connect German numbers. It has handy features like creating a web plugin and generating links so users can optin to the app. Once users have opted in, you get to send them broadcasted messages. You can also set chat bot rules so the user can have a conversation. This lets the user navigate the features of your product within Whatsapp. This has been utilized well by companies like Bloomberg Quint. Some of them have made it their primary channel for news related communication.
Has a web based panel with re-seller options as well. Good for companies who are trying to join the bandwagon of listing themselves as a whatsapp provider . Like Whatsbroadcast, they too provide automated scripts to run your marketing automation campaigns on the list of Leads that you have. You can find the software here
This app runs by leveraging the web version of Whatsapp. You would have to keep the tab with Whatsapp web continuously open. This also requires a chrome extension. Once setup, the chrome extension can read the messages sent to the web version of Whatsapp. The dashboard lets you configure chat bots and connectors. You can connect this to your slack channel or have your own webhooks written. This will help you to write/design a bot of your own. This is good for business that have a solid tech team that has already built a chatbot. They can easily plug their chat bot script to this platform to make it work smooth. Wyzebulb has an integration with Waboxapp where once configured, you can automate sending of Whatsapp messages to all your users. You can check it out here : https://www.wyzebulb.com/waboxapp-integration
None of these are officially approved by Whatsapp. So each business need to decide upon which app to use. Or as a business you could directly approach Whatsapp through official channels. This will let you acquire the developer docs so you can automate Whatsapp communication with your customers. In case you need automation platform that would help you in automating these communications and you need to connect multiple applications like Whatsapp to Webhook, you can visit Wyzebulb here : https://www.wyzebulb.com