A few years ago, building and setting up an online, e-commerce store would have been a herculean task. Today, however, within the click of a few buttons and filling out some simple information one can start their own business and become a part of the exponentially rising and successful e-commerce community. Some technicalities which we will discuss below will determine the ultimate platform that you choose to invest in for your first online store.
Start Your Online Store In Three Easy Steps
1. Basic Business Background Research
Before jumping to start an e-commerce store, it is crucial to evaluate if your product is one that will sell online. Some products perform better in actual stores and cannot be sold online. The geographic demand and supply for your product also play a key factor. Google Trends is a good place to start your market research. Another important factor to consider is manufacturing. Is your product something unique that you will be creating like art or fashion or an e-book (physical good or digital good?) or will you be finding yourself a reliable manufacturer for your business. Once you have a good idea about the production and manufacturing aspects and have done your market research to understand the demand and how much of that you will be supplying, you can now begin looking at options to set up your online store.
2. Build It From Scratch
To start with designing your website according to the products that you choose to sell, you will first need to purchase a domain, a hosting service and then set up your website. It is important to take your time and select the right domain name and hosting service as the entire website and store will depend on it. Designing your website can be a task if you are not using some of the already available website template sites on the market. Depending on your budget you can get a developers team for this task if you require customization and coding to get started. Your e-commerce software set up will also need to capture financial data of your customers, email for marketing and need maximum security for hassle-free payments and transactions
3. E-Commerce Service For Your Online Store
The entire reason why it takes only a couple of minutes to set up an e-commerce store is right here! The E-commerce services available today in the market that offer a full range of general services from a domain, hosting, website templates to inventory, payment channels, mailing lists, customer support, analytics and everything in between. The two most popular E-commerce service providers currently are Shopify and Woo Commerce.
Before we elaborate further on this topic, Here is a list of the Top Ten E-commerce Marketplace in 2019
Shopify Vs Woo Commerce
Shopify is an all-in-one online e-commerce platform service whereby a simple payment of a monthly fee, you will be able to take care of everything under a single platform from domain to hosting, themes, store set up, inventory, support and everything else. Shopify is user-friendly and scaling up is super easy. It has been specifically designed for those entrepreneurs who want to build a one-man army without hiring a team for development. Check Out This Video To Set Up Shopify Store In Under 15 Minutes.
It’s literally that simple! You just need to sign up, add products, customize the look of your store from the many available rich and classic option, choose your domain and activate payment processing into the bank account of your choice. Learn all about Setting Up Shopify Payments.
Shopify even encourages Blogs to provide quality and valuable information to your customers on your opinion and reviews. With one Shopify account, everything within the Shopify universe is automatically taken care of.
Word Press is the powerhouse of a platform which it is on the world wide web today makes Woo Commerce a great option for an e-commerce store. Woo Commerce is a free plugin available for those who have WordPress. If you are starting from scratch, however, you will need to first start and install WordPress, take care of hosting and domain separately before coming to the part where you get the free Woo Commerce plugin. For existing Word Press users, Woo Commerce is the best option as all of you blogs and products can be available from Word Press which you would already be familiar with.
With WordPress SEO ranking, Woo Commerce definitely gets a bonus there in comparison to Shopify Store. Woo Commerce is more customizable as is Word Press as it is open source and with a coding background and for those who want to truly stand out and be in charge of all the minor details Woo Commerce offers a variety of Themes in the package which are compatible with e-commerce.
Both Shopify and Woo Commerce offer very good support with numerous articles available to help with common set up and F.A.Qs that one would face with the platform.
Marketing and Advertising
This would come into the picture after your online store is set up with products up for sale but it is best for an entrepreneur to plan for these aspects ahead of time. Setting a budget for Ads as well as planning exactly where these Ads would run as well as a Marketing campaign with Email and SMS marketing campaign. To automate these and watch your e-commerce sales shoot up by 10x in a month you can try automating with Wyzebulb. The idea is to target those customers who have already come across or clicked on your Ad and target them again to increase ROI through remarketing Ad campaigns.
Social Media Presence
Using the power of social media to the advantage of your e-commerce store has become crucial. Shopify offers a basic plan of selling strictly on Facebook for $9. That is just the beginning. Link your e-commerce store to Instagram Shopping and sell directly from Instagram. You can also build a Facebook Page, Instagram, Twitter and Pinterest around your store to direct sales as well as traffic to your store, run Ad campaigns, promote blogs and connect one on one with your customers to build a trusting customer base. To power up, your Facebook Business Page try these Facebook Integrations.
Here are some other articles that you will find useful while setting up your e-commerce store:
- Build Your Online Store In Less Than 15 Minutes
- How To Start Your Own Online Store
- Woo Commerce vs Shopify Best E-commerce Platform
- Start An Online Store
- Seven Steps To Simplify Shopify E-commerce Ecosystem
We hope that you found this article useful. If there is any specific topic you would like us to include in our blog articles please leave a comment below. Don’t forget to like, share and comment with feedback.