It is no secret that some of the biggest businesses are now heavily influenced by their brand’s social media presence. In this social media race, the visual platform Instagram is now at 1 billion monthly active user mark and expecting to generate a US $ 11 billion in revenue through Instagram ads. Statistics have also revealed that Brands on have a 10x higher engagement rate on Instagram than on Facebook and 84x higher than on Twitter!
Heading into 2019, here’s a fresh insight on the top five points to consider to make your business profile stand out on Instagram for business growth and lead generation in 2019 to have an aesthetic platform on Instagram:
1. Content is King!
Any Instagram marketing professional knows this Instagram mantra. There is no escaping or denying it. Instead of making every post about a product or service, brands are likely to benefit by switching it up and trying the following types of content on their feed:
- User-generated content (UGC)
- Behind the scenes, sneak peeks into upcoming launches or events.
- DIY projects/ Tips and Tricks
- Influencer content
- Motivational images/ Quotes
- Contests and giveaways
Brands are investing in professional photographers for product shoots, social media managers, designers, and social media influencers, the list is endless! Here is a way to identify the best influencers for your brand and business.
Feed aesthetic is crucial because Instagram is first and foremost, a visual platform. There are several applications which help you create beautiful content, layouts and even planning when to post. Some of our favorites are
- UNUM: Instagram feed layout planner
- Unfold: Templates for Instagram stories
- Repost: Reposting photos for Instagram
- Canava: Creating images from templates
- VSCO: Editing
2. Conversation is the queen!
Just like in Chess, King needs the Queen and on Instagram good content and visuals would not take your business profile far in terms of growth without having conversations. Instagram is a social media platform and connecting with your users and audience is of paramount significance.
Commenting on UGC, other brands/ influencers work, replying back to the comments on your profile, replying to your Direct Messages, all of this gives a human touch to your business profile and builds good Customer Experience. Having a good Instagram team to take care of prompt replies to messages and comments would help to retain your customer base for longer and turn them into loyal and long-term buyers.
3. Implement Insights
Business profile on Instagram allows users to monitor their analytics of the performance for content, campaigns as well as promotions by using analytics also known as Insights on Instagram. By understanding simple but key points such as when to post, which content works best, audience characteristics and distribution based on gender, location, and age. All of this information insights can be used and implemented to customize content to target the specific audience niche for your brand.
4. Videos are a hit!
Instagram’s love for video is no secret. With the launch of IGTV in 2018, Instagram is in a full-blown battle with Youtube to expand as a video platform and brands need to tap into this new potential. Instagram stories (15 seconds), to video posts (60 seconds) as well as IGTV are all great ways to further connect with the customers by creating visually engaging Ads which can be set for promotions as well as helpful videos of Tips/DIYs and other content that can add value to your followers.
5. Setting Measurable Goals
Set realistic and measurable goals for your Instagram account. Whether it is to increase sales or brand awareness, driving traffic to your website or increasing product sales and improving customer satisfaction, use Instagram to measure your growth. Use the S.M.A.R.T (specific, measurable, attainable, relevant, and timely) strategy on your social media in order to get the maximum benefits from the resources invested towards Instagram. This article on how to use Instagram for business is a great reference.
As per the latest Instagram growth statistics, there are 25 million registered business accounts on Instagram and the competition is growing at an exponential rate as all the brands compete to get the short attention span of an ever-scrolling user, therefore, it becomes even more important for businesses to take their social media presence seriously in terms of valuable and aesthetic content, advertising and promotions to convert all of this to increase brand presence and sales.
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