Marketers are constantly seeking genius ways to improve efficiency and cater to existing and new potential leads via social media. Facebook’s with its 1.2 billion active users most of who are also on Facebook Messenger Chat are a pool of potential customers and clients ready to be engaged with the booming Chatbots being used by businesses for the past couple of years.
Chatbots allows a user to have a real-time conversation, providing pre-designed and set answers to the questions and queries from clients. It not only reduces response time but also builds loyalty and help nurture leads by keeping them engaged. These chatbots can easily be embedded into your website or can be used directly through Facebook Messenger.
Chatbot interface allows you to create messages, add buttons and provide follow up responses based on the user’s selection from previous buttons. Many Chat has two different interfaces, one is the basic builder that allows you to logically create questions and follow up answers and follow up Q&As based on buttons selected. The other is Flow Builder which offers an overview of all the questions and messages.
Chatfuel also allows you to organize and string the questions with groups and logic but don’t offer an overview look. Chatfuel is comparatively a little difficult to get as a beginner and has a learning curve. They allow you to create content in blocks and group them together. Many Chat has a simpler and user-friendly interface for Chatbot creation.
Both ManyChat and Chatfuel have a free plan however the Chatfuel’s free plan has a 5000 user limit with unrestricted features. Many Chat, on the other hand, has unlimited users with restricted features. If you are trying out a Chatbot with a big user base than Many Chat is the way to go
You can easily upgrade to get better services, a dedicated query manager, unlimited subscribers, and other features. The pricing is selected based on the total number of subscribers to the bot hence you get charged only for the services you avail.
Chatbots can push your users to your chatbot through other channels via an email link or your website with built-in marketing tools from Chatfuel and ManyChat.
Chatfuel’s landing page builder for your chatbot is cleaner and easier. ManyChat, on the other hand, comes up with even better integration with Facebook Ads that gathers data from users engaging with your Facebook Ads to send them custom responses.
Both have popup tools for the website to chat with visitors helping you convert this traffic to the customer by directing them to customer support and both offer chatbot integrations to users who comment on facebook posts by sending them messages in their inbox.
Broadcasts enable you to reach out to the targeted audience directly. Messages can be broadcast as text cards, images, galleries, and plugins. Three many types of broadcast messages exist:
Subscription Broadcast is for all kinds of non-commercial content to the subscribers you want anytime. It does not contain any promotional content or ads.
Promotional Broadcast allows you to send commercial messages but only to those users who have been active in the past 24 hours ago.
Follow-Up Broadcast can be sent after 24 hours after Promotional Broadcasts that reminds the subscribers about your promotion.
In ManyChat you can check who you are broadcasting to the name and number of users, set it to their local timezone. In Chatfuel the names of the users are not displayed before broadcasts.
5.Reporting and Analytics
Both Chatfuel and ManyChat offer reporting interface for analysis, Chatfuel having an edge however it is recommended to use third-party tools for analysis. ManyChat has an easy to understand dashboard view with numbers of subscribers and unsubscribers including open and click rates for opt-in messages. In Chatfuel you can track users with graphs on retention and easy for basic marketing analysis.
Depending on your business needs for chatbots there are other features you may want to consider such as customer support, e-commerce tools, contact management, and AI features. Chatbot Showdown article by Zapier is quite exhaustive on the subject for an in-depth comparative analysis. For a detailed review on each platform individually and a full-blown comparison, the article by thinktuitive does a wonderful job!
If your business or startup is searching for smart ways to use Chatbots for Facebook Messenger and wants to set up a simple and powerhouse of a chatbot to autoreply to comments on facebook posts then Wyzebulb’s workflow is an absolute winner! Get started today for free.
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