Shopify’s hosted ecommerce solution allows enterprises, both small and big to set up, start and scale up customized, online e-commerce stores. All of this can be achieved in a very short span of time to create a store that sells a vast variety of products. The latest statistics report by W3Techs reflects that Shopify is used by 2.5% of all the websites whose content management system they know. This is 1.3% of all websites. What does this mean? This means that a huge chunk of industry and business on the web is connected to Shopify and in order to benefit from all the potential that this e-commerce giant offers, one must understand the Shopify e-commerce ecosystem. Here are seven steps to simply Shopify’s e-commerce ecosystem and help you get started:
1. Website Store Set Up.
Shopify’s inbuilt and most basic feature that an entrepreneur will look forward to is setting up the e-commerce store and website itself. Everything from domain set up to selecting the style, theme and look of the store, all of this without writing a single line of code can be done through Shopify. It’s simple and user friendly functions allows owners to sell products in a number of various ways. Its easy link to sell via Facebook Shop, Messenger and Amazon ranks it as the most easily accessible e-store. Here is a very useful article on how to set up your e-commerce store on Shopify.
Since their discovery, emails have proven a great way to communicate. With the evolution of smartphones, an exponential growth in sales, marketing and customer service can be achieved via emails. Any new e-commerce store will definitely need to tap into collecting and effectively using emails to communicate with their customers. The more personalized and customized, the better! Automated email campaigns will keep your e-commerce store running smoothly and save you the trouble of dealing manual and repetitive logistics hassles. From sending a welcome message to new customers, to announcing discounts and sales, tracking packages, receipts, returns, feedback as well as sending reminders for abandoned carts, in e-commerce stores, email is everywhere. Brands who use email marketing get an ROI of $38 for every $1 spent as per the Venture beat study.
3. Automation and Applications.
Shopify uses successful automation tools to integrate various applications into its own platform for easy e-commerce store owner’s experience. While some of these are available for free or on trials with the standard Shopify package, others are at additional cost. Some applications to look out for on the Shopify App store include Kit, which helps with setting up ads, sending discount codes and basic messages. Another great one is Numbers Bot, the app that gives you all the stats you need, on the go. Zapier brings along numerous integrations in itself among its many other applications which don’t necessarily work together so you may be able to pick the best among the lot for your e-commerce store and have automation help you improve your efficiency. These are the seven best business bots according to Shopify.
4. Customer Relationship Management.
Any business works because of it’s customers and their loyalty towards the brand and it’s products. This becomes even more important when reviews and customer feedback are crucial and a good customer experience can make or break the deal for the future of the e-commerce store. Zendesk is one of the most powerful and a leader in customer service, allowing owners to use functions like Help, Chat and Tickets. Other useful functions for customer experience and a good CRM would include feedback and rating, survey forms, wish listing, returns and easy exchange and all of these can be easily achieved in the Shopify e-commerce ecosystem by using some customer service apps and automating the whole process.
In the initial stages of a e-commerce store, the owner and a few members or partners are usually in charge of managing the herculean task of accounting. Shopify simplifies this for it’s store owners by providing simple and easy Apps within the Shopify App store specifically to simplify accounting. Quickbooks Online allows you to track everything from inventory to bills and expenses, payrolls and invoices. Xero is an advanced accounting App which provides all the features including payment in various currencies. These business accounting tools will get you started on your e-commerce store in the Shopify ecosystem and make running your business smooth and hassle free.
6. Key Performance Indicators.
Once your e-commerce store is set up and running, you will need to analyse your performance and that is where the key performance indicators and applications for analysis of your business growth will come into the picture. Essentially all the various indicators and applications built around them will analyse one or more of the following: sales, marketing, customer service, manufacturing and product management. Keeping an eye on these is crucial for business strategy and planning. This guide provides an in-depth insight into key performance indicators for your e-commerce store.
7. Social Media and Branding.
Brand presence and social proof is said to the most trusted and genuine way to turn new customers into loyal ones. After having set up your e-commerce store, automating your inventory with updated social media posts is crucial. Posting reviews by doing an advanced twitter search to check all the mentions of your brand and any tweets or posts will keep you on top of this. If This Then That is a great way of automatically syncing all your social media with each other as well as being aware of any activity about your brand online. Wyzebulb’s blog post on Shopify Facebook Pages that you need to follow is your extra-credits on your assignment of setting up your e-commerce Shopify store.
Shopify e-commerce experience will definitely get you up and going. Want to do even better and stand out? Integrate all your applications and connect them to make workflows that work for all your business operations at Wyzebulb.