URL shorteners are useful for sending links in SMSes and Tweets. Some of the added benefits include trackability, beautification, memorability as well. How do URL shorteners work you ask? – A shortened URL is a proxy for a lengthy URL. Then the shortened URL is redirected to the lengthy URL. So, the system that generates these shortened URLs has to be highly reliable, fast and trustworthy.
Simply speaking, URL shorteners is a tool that shortens long links and produces short ones containing several characters. It’s useful mainly for marketers. Shorter links are easier to share than long, complex ones. What’s more, if a link is too long and has too many strange characters, users may be afraid of clicking on it, as they don’t know what is hidden on the other side.
The below is a list of top 10 URL shorteners out there
Bitly is one of the oldest of URL shorteners available. It allows you to track, monitor and deep link the URLs. The enterprise account creates, organizes, optimizes, and displays insights from all the links dispersed across an entire business, internally and externally. It also allows a branded short domain. The API access is quite good that enables you to pull data into your system for analysis.
- Ability to use own domain
- Login not mandatory
- Add-on and plugins for popular services and software
- Privatize the shortened URL
- Sharing ability
- Ability to bundle a bunch of URL
- Archive URL
- No way to remove shortened links from their DB. We need to contact the support to remove.
- Analytics is quite advanced compared to other shorteners
- Login is not mandatory
- No need for separate login (Google Account)
- Powered by Google
- Duplicate links
- No way to remove from listing
- Cannot choose the custom URLs
- Cannot use custom domain
It’s available through the Polr project page and from GitHub. This is good if you want to self-host your shortener. Need technical know-how to host your own URL shortener.
Free URL shortener TinyURL is a wonderful tool when you need to create a short link in a hurry that will never expire. TinyURL can suggest a shorter URL for you, or you can customize the result, although it will start with
tinyurl.com/. TinyURL also offers a toolbar button that lets you generate a short link from the current webpage on screen. It’s a little different from a typical browser plugin. On TinyURL’s main page, there are instructions to drag a link from the page into your toolbar’s links section. That link is actually a little script. From any web page, you can click that link and it will take you back to TinyURL where a shortened link will have already been generated for the page where you started
This is the official HootSuite URL shortener, which can be used as a stand-alone shortener on the web, or while logged on to the HootSuite dashboard on the web or mobile
This shorteners lets you shorten links individually for each user. If you use Wyzebulb’s SMS automation suite, then all your urls will be shortned with lde.io and sent to users. It will have a unique link for each user so you can track exactly who clicked the link.